Product Design & Art
Direction

I design products the way an owner does: scope first, MVP first, launch first.

Product designer and art director, 15+ years. I also own a product I shipped to the App Store myself, and that side of the work changed my advice: cut the scope, ship the MVP, learn from real users, then polish.

Taras Migulko
Taras Migulko portrait

Experience

15

Years in product design

6

Years in art direction

3

Own native apps shipped

1:1

Design-to-code delivery

Work

Projects

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Services

Product Services

01

Product
Direction

  • Discovery & product strategy
  • Competitor & market research
  • MVP scope
  • UX architecture & user flows
  • Priorities, resources, trade-offs
02

Design &
Art Direction

  • Product design, UI and UX
  • Art direction & visual concepts
  • Design systems that scale
  • SaaS platforms & dashboards
  • Web & native interfaces
03

Build
& Ship

  • Swift iOS & Kotlin Android
  • Webflow, frontend, backend
  • API integrations
  • App Store & Play Store delivery
  • Deployment & launch
04

After
Launch

  • Real usage, not assumptions
  • Iteration on what users hit first
  • Feature planning with the team
  • Scaling the design system
  • Ongoing product ownership

How I Work

Work Process

01

Discovery

Goals, audience, budget, and the real deadline. What the product must prove first, and where the money and time actually go.

02

Structure

UX flows, architecture, screen hierarchy, and product states. Feature order, user paths, and the structure needed for delivery.

03

Visual Direction

Visual system, UI language, motion, and interface rhythm. Product feel, art direction, component behavior, and visual consistency.

04

Build

Designs turned into a working product: Webflow and CMS, custom code, or native iOS and Android. The stack follows the product.

05

Quality Testing

Usability, performance, responsiveness, and accessibility checks. Edge cases, content polish, and launch readiness before release.

06

Launch Support

Deployment, hosting, store preparation, and analytics setup. Launch assets, handoff materials, and support after publication.

Engagement Format

Delivery Format

01

Direction that makes the product legible

02

A small MVP to test with real users

03

A product in the store, not in a folder

Selected Focus Areas

Focus Areas

01

SaaS

02

Mobile Apps

03

Fintech

04

Productivity

05

Dashboards

06

Early-stage

07

Design Systems

About

Based in Prague, working remotely with founders and companies worldwide.

I argue for the MVP over pixel polish, because I have paid for both.

Fifteen years as a designer and art director, and the last ones as a product owner: scoping, building, shipping to the App Store, and living with every decision afterwards. I can join a team as a product designer or art director, work next to founders and developers, or take an early-stage product from idea to a working MVP.